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In China, people are hiring ‘climbing buddies’ for big money. The more attractive they are, the higher the price 
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Wendy Chen decided to challenge herself by climbing Mount Tai, a well-known mountain in eastern China. 
 
But there was one obstacle in her way: she couldn’t find a friend to join her for the five-hour trek. 
 
Rather than forgo her plans, the 25-year-old hired a “climbing buddy,” a young man with extensive outdoor experience, to accompany and support her to the 5,000-foot peak. 
 
Known in Chinese as “pei pa” (meaning “accompany to climb”), these are young Chinese men who join strangers on their journeys up popular mountains for a price. The trend has gained momentum this year, as hashtags related to “climbing buddy” have had over 100 million views on Chinese social media. 
 
Young, athletic individuals, often university students or even military veterans, advertise themselves on social media platforms like Xiaohongshu and Douyin, with profiles featuring their height, fitness level and hiking experience. They usually charge between 200 to 600 yuan ($30 to $85) per trip. 
 
During the climb, these “buddies” will do anything to distract their clients from feeling exhausted and push them to keep going: from singing, telling jokes, playing music, verbal encouragement, going so far as carrying their bags, holding their hands, and pulling them. 
A day on the mountain 
Chen and her climbing buddy’s adventure began at around 8:00 pm so she could arrive at the peak in time for the famous sunrise. After assessing her fitness level, her climbing buddy planned a moderate route and carried her backpack the whole way. 
 
When they faced chilling winds at the peak, Chen’s climbing buddy rented a thick coat for her while directing her to a walled shelter. 
 
At the moment the sun rose, Chen’s climbing buddy was already prepared with a national flag and other props so that she could take a memorable photo. Though she felt his photography skills still had room to improve, she rated her climbing buddy as “satisfactory.” The service cost her 350 yuan ($49). 
 
Though Chen paid a typical price for a climbing buddy, she acknowledges that more good-looking buddies can command higher rates. 
 
“Attractiveness is also part of their strength,” she says. 
 
Climbing buddies’ main customers tend to be single young women, but that’s slowly changing. 
 
A video of a strong male university student carrying a three-year-old effortlessly up a steep mountain — while the toddler’s mother trailed far behind — went viral this summer.